What to inspect
Normalize the product core
Confirm product names, brands, categories, sizes, variants, pack formats, ABV where relevant, descriptions, distributor notes, and lifecycle status. Inconsistent naming is usually the first signal that submissions will be hard to compare.
Attach the commercial evidence
Keep sell sheets, product images, tasting notes, certifications, presentation decks, and source documents close to the catalog record. Buyers should not have to ask three times for the same supporting material.
Document pricing assumptions clearly
Pricing is market-specific and can require human review. The goal is not blind automation; it is a cleaner path for identifying what price applies, what source supports it, and what still needs confirmation.
Build reusable submission packages
The output should be a repeatable buyer-ready package: structured fields, assets, source documents, notes, and any exceptions that require follow-up.